Since the 90s, the internet has become a place where people could come together and share ideas and files with one another. Interestingly enough, business began to take advantage of this giving birth to giants like Ebay and Amazon. However, small businesses took advantage of the internet as well due to being able to easily enter the market. Being a musician, we have to run our band like a business and so the internet has become a great outlet for us, and with the rise of social media sites, this has brought on a whole level of complications and benefits.
There are a number of social media sites for musicians to use. The typical ones like Twitter, Facebook, Instagram, etc. offer a number of different services. However there are a number of site that are dedicated to connecting musicians themselves. Sites like Reverbnation, Indie on the Go, and Bandcamp give musicians a platform to share their music and network. However, by simply posting your demo or EP on a free streaming site doesn’t mean that one will instantly become famous and join the ranks of the rich and the famous.
Bands, just like businesses, need to provide for a specific market. This is no different on the internet. It is important that in lieu of setting up accounts on all these sites that one learns the marketing of each. This is particularly the biggest complication in social media marketing. So creating something original like the band Like A Storm did and begin playing concerts online for free garnered them a fan base where radio and record companies began to take a look at them, and now they are an international touring band.
The tactics used in promoting a band on line changes on the regular. So despite which social media site one is using there are constantly changes and upgrades happening, and there is the occasional doing away with a specific feature. Keeping up to date on one page is difficult let alone multiple ones. Once there is a groove to fit in something has to change. Also despite the fact that most of these accounts are free, all of them have a financial element to them that will allow the band to reach more fans, which is vital to the growth of the band. To reach for more fans mostly bands Buy Real Instagram Followers so on top of managing the constant changing of the formats in which each site promotes the band there is the continuous monetary means to keep such promotion going. This is why Bands and companies use a social media manager.
Benefits to using social media abound in today’s fast paced market. Because the market is moving so fast it is easy to get left behind, so therefore, it is important to have a steady presence online and be relevant in that presence. Social media is a great way to connect with your fan base, and can be an awesome alternative to email lists which only appeal to some specific markets. Also, social media allow for fantastic opportunities to make fans that the band might not otherwise make, and could potentially gain enough of a following and demand in a certain area that would let the band preform there or even lay out a full tour. There is a catch too. That is to pick your platform(s) accordingly, and do not over do it. The band doesn’t need EVERY account out there. Target where to market and run with it.
One big way to help run social media sites better are to utilize the tools available. Many tend to over look this part of promo. Using Twitter lists to invite people to shows, album releases, deals on merchandise, etc. basically Twitter lists can even be in the similar way that email lists are used today. Also there are buttons available on pages like Facebook that allow people to call, book, listen to music, etc. it is important to only use what you need for these buttons and only what you believe that your fans or potential business associates might need. Again only pin posts that are going to relay vital information. Between pinned posts and buttons a band should be able to present all pertinent information needed without over killing one option.
Just as with the buttons and pinned posts, Artists can use posting as a way to reach out, but should be weary. Using trending hashtags is a great way to get a post out there and draw people to a homepage through inbound advertising, but it is important to remember not to post compulsively and irresponsibly because the band’s posts will begin to compete with one another. Another thing to keep in mind with posting is the infamous 80/20 rule. This means that 80% of the bands posts should be funny or personal for the fans, meanwhile 20% can be more marketing and business related. Try to post yourself, and be genuine. This is important to building a strong connection with fans.
Social media has exploded on the market place as a great way to reach people and maintain a fan base. It can help grow a brand or even break on the scene. Nevertheless, it is imperative that a band not simply lean on social media alone. The key is to find where the band fits. Once a band finds it’s niche market it can begin to attack that, and sometimes that involves the newspaper, radio ads, fliers, benefits, and more. These are all forms of social media, however, in today’s technological world we equate the word to the social media platforms online. Simply looking back… social media is a tool; not an end all.